The Power of Print – Elevating Branding With High-Quality Materials

Despite the plethora of digital marketing channels that have been gaining momentum, print still remains an important part of most successful brands’ marketing strategy. There has been speculation that print is dead, however it has long been known to have a powerful impact on consumers and can be an effective tool in enhancing your brand.

It takes on average 12 engagements with a brand before making a purchase, so using a mix of print and digital assets is a great way to build your customer base and increase conversion. Studies have shown that printed materials can help to capture attention more easily than digital and elicit a greater response from the viewer. Whether it is a brochure, flyer or Point of Sale display, a well-designed piece can leave a lasting impression and help to drive sales.

Digital content is a saturated market with thousands of new articles, blogs and advertisements posted every day, this can be overwhelming for the average consumer. On the other hand, printed content is more exclusive and offers the opportunity to stand out amongst your competition.

In addition, the tangible nature of a printed material offers a sensory experience that is not possible with digital media. The touch and feel of paper, the turn of pages and even the smell of fresh printing all work together to create a more immersive experience that can connect with the consumer on a deeper level.

Another benefit of printed media is the fact that it can offer authenticity and trustworthiness. It is a fact that people tend to trust printed materials more than digital content as there is something about seeing the physical object that feels authentic. This is particularly true when it comes to print magazines where the readers know that the information has been vetted by editors and published based on a clear editorial process.

Digital messages can be deleted at a moment’s notice, whereas a professionally designed brochure or flyer will sit on a desk for weeks and months to provide a constant reminder of your product or service. Research has also shown that if a consumer receives a printed message from your brand they will be more likely to engage with you digitally at a later date.

Whether you need to cut through the noise, engage with customers at point of sale or drive engagement online, your local print shop in Orlando can help you to plan, design and deliver a high-impact print campaign that will leave a lasting impression on your audience. Visit your nearest print shop in Orlando today to learn more about the power of print and how it can be used to enhance your business.